Gen Z Marketing
5 min read

Generation Z The New Players of the Digital World

Generation Z The New Players of the Digital World
Written by
Emir Zengin

Generation Z, young people born between 1997 and 2012, have become an indispensable part of the digital world. Growing up intertwined with technology, this generation greatly influences both consumer behavior and marketing strategies. So, what is Generation Z and why is it so important?

What is Generation Z?

Generation Z refers to individuals born after the millennium and raised with digital technologies. The internet, social media and mobile devices are an integral part of this generation's daily life. Generation Z is differentiated from other generations by their quick access to information, ability to multitask and openness to innovation.

Generation Z and the Digital World

Generation Z is actively involved in the digital world and is making a huge impact in this area. Social media platforms, online games and e-sports are the areas where this generation spends the most time. Especially e-sports stands out as a field that attracts the attention of Generation Z and has a large following.

E-Sports and Generation Z

E-Sports and Generation Z

E-sports is not only a means of entertainment for Generation Z, but also a lifestyle. In 2023, the number of e-sports viewers worldwide was recorded as 495 million, and a large portion of these viewers are Generation Z. Platforms such as TETO Games capitalize on this interest of Generation Z and offer special content and events for them.

TETO Games and Generation Z

TETO Games organizes e-sports tournaments and events that appeal to Generation Z, enabling young people to actively participate in this field. Opportunities offered through TETO Games include:

E-Sports Tournaments: Tournaments are organized where young players can showcase their skills and win big prizes.
Special Events: Special events and content for Generation Z are offered to keep the interest of young people alive.
Community Building: TETO Games creates a community where Generation Z can come together and share their knowledge and experiences.

Generation Z and Marketing Strategies

For brands that want to reach Generation Z, it is crucial to tailor their digital marketing strategies to the characteristics of this generation. Social media campaigns, influencer collaborations and interactive content are effective ways to attract the attention of Generation Z. TETO Games plays an important role in helping brands reach Generation Z and offers them effective advertising solutions.

Generation Z is making a big impact as the new players of the digital world. Active in e-sports and digital platforms, this generation is at the center of marketing strategies. TETO Games enables brands to reach this younger generation by offering content and events that appeal to Generation Z.

If you want to develop effective marketing strategies for Generation Z and stand out in the digital world, explore the opportunities offered by TETO Games. Visit corp.tetogames.com for more information and learn how to connect with Generation Z!

Data Points:

Generation Z's Internet Usage: 95% of Gen Z uses the internet regularly and 75% of this group watches video content on a daily basis.
E-Sports Audience: In 2023, the number of e-sports viewers worldwide was recorded as 495 million and this number is expected to reach 577 million in 2024.
Social Media Usage: 85% of Generation Z is active on social media platforms.
E-Sports in Turkey: The e-sports audience in Turkey has reached 4 million people and a large part of Generation Z is in this audience.

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Emir Zengin
CEO

FAQ

Find answers to frequently asked questions about esports technology and TETO Games' services.

Become a Sponsor
What should I do to become a sponsor at TETO Games?

To become a sponsor at TetoGames, simply contact us. For more information about sponsorship opportunities and to create a customized sponsorship package, you can fill out our contact form or contact us directly via email. Our sponsorship team will get in touch with you to present the most suitable options for your brand.

How will being a sponsor at TETO Games benefit my brand?

TetoGames has a large and active esports community. Sponsorship allows your brand to engage directly with your target audience. Your brand gets high visibility through tournaments, broadcasts and our social media channels. You can also increase your brand awareness through exclusive content collaborations and campaigns.

Which sponsorship packages are available?

At TETO Games we offer various sponsorship packages. These packages include tournament sponsorships, broadcast sponsorships, special event sponsorships and social media partnerships. You can contact our sponsorship team to find out the details and benefits of each package, and together we can determine the most suitable solution for your brand.

How much does sponsorship cost at TETO Games?

Sponsorship costs vary depending on the package you choose and the scope of the collaboration. From small-scale sponsorships to large-scale collaborations, we offer options to suit a variety of budgets. Please contact us for a customized offer and more information. Our sponsorship team will work with you to provide the best solution for your budget and objectives.

Do you want to show your brand in the gaming world?

If you would like to sponsor our special events for young players and increase the awareness of the brand among young people, let us organize a special event for you.