Traditional advertising methods are losing their effectiveness with younger audiences. Especially for digital natives like Gen Z and the Beta Generation, Twitch takes precedence over television, and in-game ads are more noticeable than billboards. In this new landscape, the contribution of brand presence in esports to awareness carries greater potential than ever before. So how do brands stand out in this space?
Esports is a massive ecosystem uniting active digital users aged 16–34. When a brand enters this world:
🎮 Example: Red Bull’s active role in esports tournaments positions it not just as a beverage brand, but as a “supporter of energy and performance.”
Brand presence in esports does more than just increase visibility — it also shapes how the brand is perceived:
💡 Tip: Especially campaigns that integrate creatively with the game leave a lasting impression on users.
Influential streamers and players in the esports world present major opportunities for brands:
📢 Example: Nike’s partnership with the League of Legends LPL league strongly connected the brand with the young demographic in the Asian market.
Brands involved in major esports tournaments position themselves in front of a global audience.
🏆 Bonus: Brands sponsoring Turkish tournaments in games like Zula, Valorant, and PUBG Mobile gain significant reach and new followers.
The contribution of brand presence in esports to awareness goes beyond mere reach metrics. It encompasses emotional connection, appeal to younger demographics, and memorable impact through creative communication.
In today’s competitive marketing landscape, investing in esports is no longer optional — it’s a necessity for brands aiming to stand out.
Find answers to frequently asked questions about esports technology and TETO Games' services.
Become a SponsorTo become a sponsor at TetoGames, simply contact us. For more information about sponsorship opportunities and to create a customized sponsorship package, you can fill out our contact form or contact us directly via email. Our sponsorship team will get in touch with you to present the most suitable options for your brand.
TetoGames has a large and active esports community. Sponsorship allows your brand to engage directly with your target audience. Your brand gets high visibility through tournaments, broadcasts and our social media channels. You can also increase your brand awareness through exclusive content collaborations and campaigns.
At TETO Games we offer various sponsorship packages. These packages include tournament sponsorships, broadcast sponsorships, special event sponsorships and social media partnerships. You can contact our sponsorship team to find out the details and benefits of each package, and together we can determine the most suitable solution for your brand.
Sponsorship costs vary depending on the package you choose and the scope of the collaboration. From small-scale sponsorships to large-scale collaborations, we offer options to suit a variety of budgets. Please contact us for a customized offer and more information. Our sponsorship team will work with you to provide the best solution for your budget and objectives.
If you would like to sponsor our special events for young players and increase the awareness of the brand among young people, let us organize a special event for you.