Next-Gen Advertising Models: From Games to Brands
The digital age is rapidly transforming how brands connect with their audience. Traditional ads are no longer enough—consumers, especially Gen Z and Alpha, now expect immersive, authentic, and interactive content. That’s where gaming-based advertising comes into play.
The Evolution of Advertising in Gaming
Gaming is no longer just about fun—it’s a marketing goldmine. From mobile and console games to browser-based platforms, each offers brands unique ways to interact with users.
Popular formats include:
- Banner ads,
- In-game product placement,
- Sponsored tournaments,
- Interactive quests.
These models blend naturally into the gaming experience, making the ads more effective and less intrusive.
Interactive Opportunities for Brands
With in-game advertising, users don’t just see the ad—they experience it. A brand logo on a racing game’s billboard becomes part of the journey. This type of brand recall is far more powerful than a static display ad.
Influencer collaborations in games also drive conversions, not just visibility.
TETO Games: Your Gateway to Gamified Marketing
TETO Games offers brands tailored opportunities to enter the gaming world. From organizing branded tournaments to implementing in-game campaigns, we help companies reach gamers in ways that resonate and engage.
FAQ
Find answers to frequently asked questions about esports technology and TETO Games' services.
Become a SponsorTo become a sponsor at TetoGames, simply contact us. For more information about sponsorship opportunities and to create a customized sponsorship package, you can fill out our contact form or contact us directly via email. Our sponsorship team will get in touch with you to present the most suitable options for your brand.
TetoGames has a large and active esports community. Sponsorship allows your brand to engage directly with your target audience. Your brand gets high visibility through tournaments, broadcasts and our social media channels. You can also increase your brand awareness through exclusive content collaborations and campaigns.
At TETO Games we offer various sponsorship packages. These packages include tournament sponsorships, broadcast sponsorships, special event sponsorships and social media partnerships. You can contact our sponsorship team to find out the details and benefits of each package, and together we can determine the most suitable solution for your brand.
Sponsorship costs vary depending on the package you choose and the scope of the collaboration. From small-scale sponsorships to large-scale collaborations, we offer options to suit a variety of budgets. Please contact us for a customized offer and more information. Our sponsorship team will work with you to provide the best solution for your budget and objectives.
Do you want to show your brand in the gaming world?
If you would like to sponsor our special events for young players and increase the awareness of the brand among young people, let us organize a special event for you.